Image: Generated with IA- Artilist.io under license LinkedIn has announced changes to the algorithm that gives visibility to feeds in the timeline. For some time now, it has been using AI to decide which users and content are shown and in what position. Until now, one of the main visibility variables was past “ engagement ”. Now the change focuses on: understanding post content in a more detailed way how that content fits with users’ interests content freshness — that is, f

This year, Apple turns 50. Founded in 1976, the company reaches half a century and has decided to celebrate it by reminding us how its products have impacted the evolution of consumer technology.

China has traditionally been seen as a rather distant and hard-to-read country: one that sparked curiosity because so little was widely understood about what was happening there, and one that attracted business interest for its ability to manufacture almost anything, almost immediately, at extremely low prices. But it was not necessarily seen as a country that generated warmth or sympathy towards its society. But something is shifting on TikTok. A new cultural wave is emergin

A few days ago, I read an article published by dircomfidencial that covered a round table with senior executives from some of Spain’s leading advertising agencies. The discussion focused on how AI is impacting the agency business. I have to say that I agree with them: AI is not just about giving employees access to a very powerful generative technology. It is a cultural transformation — similar to, and perhaps even greater than, the shift agencies had to face at the beginning

In February, OpenAI announced the launch of its beta advertising programme in ChatGPT — a "closed" test designed to assess how the system worked and how users responded to it. Now they are taking things a step further, announcing agreements with advertising networks to expand the pool of potential advertisers. One of the first ad networks and platforms to join is Criteo. Criteo is a giant in advertising intermediation, managing more than $4 billion in annual ad spend and conn