WhatsApp: The Battle to Own the Interface WhatsApp no longer wants to be just a B2C messaging tool. Meta appears to be building a new layer of services on mobile: conversation, artificial intelligence, automation, commerce, payments, credit and customer support — all within a single interface.

Estamos muy contentos de que Frida, el proyecto de IA que desarrollamos para Gema Herrerias sea finalista de los Digital Beauty Awards 2026, en la categoría Mejor plataforma o iniciativa de formación online del sector de la belleza.

In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

A few days ago, I read an article published by dircomfidencial that covered a round table with senior executives from some of Spain’s leading advertising agencies. The discussion focused on how AI is impacting the agency business. I have to say that I agree with them: AI is not just about giving employees access to a very powerful generative technology. It is a cultural transformation — similar to, and perhaps even greater than, the shift agencies had to face at the beginning

In February, OpenAI announced the launch of its beta advertising programme in ChatGPT — a "closed" test designed to assess how the system worked and how users responded to it. Now they are taking things a step further, announcing agreements with advertising networks to expand the pool of potential advertisers. One of the first ad networks and platforms to join is Criteo. Criteo is a giant in advertising intermediation, managing more than $4 billion in annual ad spend and conn

Meta’s smart glasses spark controversy. Concerns have emerged over the manual content review process, which gives human reviewers access to users’ sensitive data.

OpenAI steps back from its direct payment plans for ChatGPT

Frida is the name Spanish cosmetics brand Gema Herrerías has chosen for its new virtual assistant, built using our KNOWSME technology.

Over the past few months, we have been working with one of our clients, Vicasso International, on the relaunch of its brand. Vicasso International is a family-run company with more than 55 years of experience in the logistics industry, providing import and export services, warehousing, customs brokerage, freight forwarding and logistics consultancy.

We explore the 13 marketing, communication and technology trends that we believe will have the greatest impact in 2025.