When AI Leaders Call for a Slowdown: Caution, Fear or Protecting Their Business? Are we dealing with a technology that frightens even its creators, or an industry looking to raise barriers, buy time and protect extraordinary valuations?

Image: Generated with AI- Artlist.io under license There’s increasing talk about how brands need to be prepared to ensure their content appears in the growing ecosystem of AI agents. At the same time, as always happens when a disruptive player emerges, there’s a wave of hype predicting the end of traditional search engines. Let’s break it down: 1- AI will grow — that is guaranteed, but today AI agents represent just over 5% of searches worldwide. 2- If we already consider