This summer, we've been quite entertained by all the influencer nonsense. And we're not talking about the hundreds of self-proclaimed influencers determined to show us what an amazing summer they're having, tell us how we should run our businesses, remind us how tough their lives are or demonstrate just how extraordinary they are for simply getting by.

WhatsApp: The Battle to Own the Interface WhatsApp no longer wants to be just a B2C messaging tool. Meta appears to be building a new layer of services on mobile: conversation, artificial intelligence, automation, commerce, payments, credit and customer support — all within a single interface.

Private Label’s Rise Is Not About Price. It Is About the Failure to Differentiate.

Estamos muy contentos de que Frida, el proyecto de IA que desarrollamos para Gema Herrerias sea finalista de los Digital Beauty Awards 2026, en la categoría Mejor plataforma o iniciativa de formación online del sector de la belleza.

In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

We explore the 13 marketing, communication and technology trends that we believe will have the greatest impact in 2025.

Reflections on the Real Estate Marketplace Sector in Spain. Does Idealista Have Any Competitors? What Has Happened to FOTOCASA?

Generation Z and Its Impact on the Future of Brands: How They Think and Behave

Explore effective influencer collaboration strategies to enhance your brand's value and engagement in the 21st century

Twitch- Y si Amazon decide cambiar las reglas del juego? Bajan las aguas revueltas, en la plataforma de streaming. Amazon quiere poner orden