In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

Photo: Generated with AI - Artlist.io under license As AI continues to integrate into our daily lives and expand its capabilities, new operational challenges are emerging. One of them is how payments will be handled in the context of Agentic Commerece In other words: what happens when we rely on AI agents to perform tasks on our behalf? And more importantly, what happens when those tasks involve financial transactions? This is no longer just about authorization. It raises q