Lay’s takes its first bite into the restaurant world. The brand has opened two restaurants in Madrid under the Pilla Tortilla name (www.pillatortilla.com), with a menu built around the multinational’s iconic crisps.

We explore the 13 marketing, communication and technology trends that we believe will have the greatest impact in 2025.

Generation Z and Its Impact on the Future of Brands: How They Think and Behave