Image: Generated with AI- Artlist.io under license There’s increasing talk about how brands need to be prepared to ensure their content appears in the growing ecosystem of AI agents. At the same time, as always happens when a disruptive player emerges, there’s a wave of hype predicting the end of traditional search engines. Let’s break it down: 1- AI will grow — that is guaranteed, but today AI agents represent just over 5% of searches worldwide. 2- If we already consider

Photo: Generated with AI Artlist.io under license This week, Google announced the rollout of Gemini into its widely used navigation and discovery app, Google Maps . The arrival of generative AI brings two major shifts: The first is natural language search. In simple terms, users will be able to talk to the app about what they need and receive a geolocated answer- a place to go that solves that need. In other words, we move from searching for specific locations or addresses

La batalla por la dominancia en la carrera de la IA Generativa es imparable y sobretodo va a una velocidad de vértigo.