Image: Generated with AI- Artlist.io under license There’s increasing talk about how brands need to be prepared to ensure their content appears in the growing ecosystem of AI agents. At the same time, as always happens when a disruptive player emerges, there’s a wave of hype predicting the end of traditional search engines. Let’s break it down: 1- AI will grow — that is guaranteed, but today AI agents represent just over 5% of searches worldwide. 2- If we already consider

Photo: Generated with AI - Artlist.io under license As AI continues to integrate into our daily lives and expand its capabilities, new operational challenges are emerging. One of them is how payments will be handled in the context of Agentic Commerece In other words: what happens when we rely on AI agents to perform tasks on our behalf? And more importantly, what happens when those tasks involve financial transactions? This is no longer just about authorization. It raises q