A few days ago, I read an article published by dircomfidencial that covered a round table with senior executives from some of Spain’s leading advertising agencies. The discussion focused on how AI is impacting the agency business. I have to say that I agree with them: AI is not just about giving employees access to a very powerful generative technology. It is a cultural transformation — similar to, and perhaps even greater than, the shift agencies had to face at the beginning

In February, OpenAI announced the launch of its beta advertising programme in ChatGPT — a "closed" test designed to assess how the system worked and how users responded to it. Now they are taking things a step further, announcing agreements with advertising networks to expand the pool of potential advertisers. One of the first ad networks and platforms to join is Criteo. Criteo is a giant in advertising intermediation, managing more than $4 billion in annual ad spend and conn

Lay’s takes its first bite into the restaurant world. The brand has opened two restaurants in Madrid under the Pilla Tortilla name (www.pillatortilla.com), with a menu built around the multinational’s iconic crisps.

Meta’s smart glasses spark controversy. Concerns have emerged over the manual content review process, which gives human reviewers access to users’ sensitive data.

OpenAI steps back from its direct payment plans for ChatGPT