In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

Photo: Generated with AI - Artlist.io under license As AI continues to integrate into our daily lives and expand its capabilities, new operational challenges are emerging. One of them is how payments will be handled in the context of Agentic Commerece In other words: what happens when we rely on AI agents to perform tasks on our behalf? And more importantly, what happens when those tasks involve financial transactions? This is no longer just about authorization. It raises q

Photo: Generated with AI Artlist.io under license This week, Google announced the rollout of Gemini into its widely used navigation and discovery app, Google Maps . The arrival of generative AI brings two major shifts: The first is natural language search. In simple terms, users will be able to talk to the app about what they need and receive a geolocated answer- a place to go that solves that need. In other words, we move from searching for specific locations or addresses

Image: Generated with IA- Artilist.io under license LinkedIn has announced changes to the algorithm that gives visibility to feeds in the timeline. For some time now, it has been using AI to decide which users and content are shown and in what position. Until now, one of the main visibility variables was past “ engagement ”. Now the change focuses on: understanding post content in a more detailed way how that content fits with users’ interests content freshness — that is, f

This year, Apple turns 50. Founded in 1976, the company reaches half a century and has decided to celebrate it by reminding us how its products have impacted the evolution of consumer technology.