

New Pla Experience website
We’re very happy to have supported Ramon Surroca in the launch of his new project, PLA EXPERIENCE.
PLA EXPERIENCE is a unique way to discover the Pla de l’Estany region (Banyoles-Girona) by bike. More than 270 km² of territory and 700 km of roads, trails, and single tracks waiting to be explored in a unique natural environment.
Admin
Mar 312 min read


Alimentaria 2026 Trade Fair
Last week we had the opportunity to visit Alimentaria 2026, one of Europe’s leading food industry trade fairs, held in Barcelona.
And we identified 16 trends that will shape the food industry in the short term.
Admin
Mar 284 min read


Only 25% say they truly understand their audience
In the age of data, only 25% of marketing professionals say they know their target audience very well.
We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.
Admin
Mar 202 min read


ISLE OF WIGHT: LOOKING BACK ON AN UNFORGETTABLE ADVENTURE
This summer we embarked on a truly remarkable adventure in the United Kingdom. We joined the challenge of a blind sailor, Daniel Anglada Pich, determined to prove that there are no disabilities—only different abilities.
To many, his goal sounded almost unthinkable: circumnavigating the Isle of Wight on a Catalan patín sailboat.
Yes, you read that correctly. A blind sailor, out on the Atlantic, sailing around an island roughly the size of Menorca.
Admin
Nov 21, 20256 min read


4 months immersed in the 37th America's Cup experience
Four months on the water — living the 37th America’s Cup. Highlights and lowlights of this sporting event in Barcelona.
Admin
Oct 29, 202412 min read


Real Estate Marketplaces in Spain: Does Idealista Have Any Real Competitors?
Reflections on the Real Estate Marketplace Sector in Spain. Does Idealista Have Any Competitors? What Has Happened to FOTOCASA?
Admin
Sep 13, 202410 min read


Decathlon is renewing its image 👀
Decathlon repositions from private label to quality sports competitor, enhancing products and market presence
Admin
Mar 13, 20242 min read






















