Private Label’s Rise Is Not About Price. It Is About the Failure to Differentiate.

We’re very happy to have supported Ramon Surroca in the launch of his new project, PLA EXPERIENCE. PLA EXPERIENCE is a unique way to discover the Pla de l’Estany region (Banyoles-Girona) by bike. More than 270 km² of territory and 700 km of roads, trails, and single tracks waiting to be explored in a unique natural environment.

Last week we had the opportunity to visit Alimentaria 2026, one of Europe’s leading food industry trade fairs, held in Barcelona. And we identified 16 trends that will shape the food industry in the short term.

In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

Lay’s takes its first bite into the restaurant world. The brand has opened two restaurants in Madrid under the Pilla Tortilla name (www.pillatortilla.com), with a menu built around the multinational’s iconic crisps.

Over the past few months, we have been working with one of our clients, Vicasso International, on the relaunch of its brand. Vicasso International is a family-run company with more than 55 years of experience in the logistics industry, providing import and export services, warehousing, customs brokerage, freight forwarding and logistics consultancy.

This summer we embarked on a truly remarkable adventure in the United Kingdom. We joined the challenge of a blind sailor, Daniel Anglada Pich, determined to prove that there are no disabilities—only different abilities. To many, his goal sounded almost unthinkable: circumnavigating the Isle of Wight on a Catalan patín sailboat. Yes, you read that correctly. A blind sailor, out on the Atlantic, sailing around an island roughly the size of Menorca.

Four months on the water — living the 37th America’s Cup. Highlights and lowlights of this sporting event in Barcelona.

Reflections on the Real Estate Marketplace Sector in Spain. Does Idealista Have Any Competitors? What Has Happened to FOTOCASA?

Generation Z and Its Impact on the Future of Brands: How They Think and Behave