Vicasso International unveils its new brand identity

Over the past few months, we have been working with one of our clients, Vicasso International, on the relaunch of its brand.

Vicasso International is a family-run business with more than 55 years of experience in the logistics sector, offering services ranging from import and export to warehousing, customs brokerage, freight forwarding and logistics consultancy.

What began as a straightforward brand refresh gradually grew into something much more ambitious—as these projects often do. Both the client and our team got increasingly excited about the possibilities 🤩, and we ultimately ended up with:

• A complete redesign and redevelopment of the company’s website.

• The implementation of a customer relationship model for both prospects and existing clients.

• The optimisation of its Google Ads campaigns.

These first three phases are now fully implemented and are already delivering very positive initial results:

a) A higher-performing website with a much stronger user experience, capable of presenting the client’s value proposition in a clearer, more structured and more compelling way.

b) The first phase of a new customer engagement model, which has involved digitising, cleaning and standardising the company’s existing customer and prospect database. The initial campaigns are already achieving open rates of over 40% and engagement rates above 35%.

c) A 60% increase in the company’s LinkedIn following, supported by a structured organic content strategy designed to position the brand as a recognised industry expert before launching lead-generation campaigns.

d) The optimisation of its Google Ads campaigns, resulting in a lead increase of over 70%. More importantly, it has delivered a clear and measurable improvement in lead quality and in the conversion of those leads into revenue-generating projects.

Vicasso International’s new brand identity

And this is only the beginning. We continue to support the client in the day-to-day management of its campaigns and customer engagement model, as well as in new projects:

a) The implementation of a CRM system and the automation of internal processes to manage the growing volume of leads while improving the overall customer experience.

b) The creation of bespoke, original content tailored specifically to the client, moving away from generic stock imagery.

c) The implementation of automated, behaviour-based customer journeys to strengthen engagement with both existing clients and prospects.

And one project we are particularly excited about, involving AI and the implementation of our proprietary KNOWSME solution, which will enable the client to:

• Handle first-line customer support through both the website and WhatsApp.

• Generate indicative quotes based on data from shipping lines and other transport providers.

• Provide relevant administrative and legal guidance for the import and export of different types of goods.

• Allow customers to track their shipments.

• Create a centralised, standardised internal knowledge base.

Ultimately, what began as a small project has grown into a much broader partnership. Together, we have gradually expanded—and continue to expand—into different areas of business strategy, digital marketing and technology, helping Vicasso International grow and strengthen its distinctive position in the market.

You never quite know how a project will evolve. But at The Brain Mixers, we firmly believe that being transparent, methodical and, above all, close to our clients is essential. That is when the magic happens.

Would you like to see what this approach could do for your business? Just get in touch. We would be delighted to hear about your needs and explore how we might be able to help.