An event that promised so much in the world of AI but ended up being a complete organizational disaster.

WhatsApp: The Battle to Own the Interface WhatsApp no longer wants to be just a B2C messaging tool. Meta appears to be building a new layer of services on mobile: conversation, artificial intelligence, automation, commerce, payments, credit and customer support — all within a single interface.

Estamos muy contentos de que Frida, el proyecto de IA que desarrollamos para Gema Herrerias sea finalista de los Digital Beauty Awards 2026, en la categoría Mejor plataforma o iniciativa de formación online del sector de la belleza.

Image: Generated with AI- Artlist.io under license There’s increasing talk about how brands need to be prepared to ensure their content appears in the growing ecosystem of AI agents. At the same time, as always happens when a disruptive player emerges, there’s a wave of hype predicting the end of traditional search engines. Let’s break it down: 1- AI will grow — that is guaranteed, but today AI agents represent just over 5% of searches worldwide. 2- If we already consider

In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

Photo: Generated with AI - Artlist.io under license As AI continues to integrate into our daily lives and expand its capabilities, new operational challenges are emerging. One of them is how payments will be handled in the context of Agentic Commerece In other words: what happens when we rely on AI agents to perform tasks on our behalf? And more importantly, what happens when those tasks involve financial transactions? This is no longer just about authorization. It raises q

Photo: Generated with AI Artlist.io under license This week, Google announced the rollout of Gemini into its widely used navigation and discovery app, Google Maps . The arrival of generative AI brings two major shifts: The first is natural language search. In simple terms, users will be able to talk to the app about what they need and receive a geolocated answer- a place to go that solves that need. In other words, we move from searching for specific locations or addresses

Image: Generated with IA- Artilist.io under license LinkedIn has announced changes to the algorithm that gives visibility to feeds in the timeline. For some time now, it has been using AI to decide which users and content are shown and in what position. Until now, one of the main visibility variables was past “ engagement ”. Now the change focuses on: understanding post content in a more detailed way how that content fits with users’ interests content freshness — that is, f

A few days ago, I read an article published by dircomfidencial that covered a round table with senior executives from some of Spain’s leading advertising agencies. The discussion focused on how AI is impacting the agency business. I have to say that I agree with them: AI is not just about giving employees access to a very powerful generative technology. It is a cultural transformation — similar to, and perhaps even greater than, the shift agencies had to face at the beginning

In February, OpenAI announced the launch of its beta advertising programme in ChatGPT — a "closed" test designed to assess how the system worked and how users responded to it. Now they are taking things a step further, announcing agreements with advertising networks to expand the pool of potential advertisers. One of the first ad networks and platforms to join is Criteo. Criteo is a giant in advertising intermediation, managing more than $4 billion in annual ad spend and conn