

THE LABUBU EFFECT
China has traditionally been seen as a rather distant and hard-to-read country: one that sparked curiosity because so little was widely understood about what was happening there, and one that attracted business interest for its ability to manufacture almost anything, almost immediately, at extremely low prices. But it was not necessarily seen as a country that generated warmth or sympathy towards its society. But something is shifting on TikTok. A new cultural wave is emergin
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Mar 132 min read






















