WhatsApp: The Battle to Own the Interface WhatsApp no longer wants to be just a B2C messaging tool. Meta appears to be building a new layer of services on mobile: conversation, artificial intelligence, automation, commerce, payments, credit and customer support — all within a single interface.

Private Label’s Rise Is Not About Price. It Is About the Failure to Differentiate.

Estamos muy contentos de que Frida, el proyecto de IA que desarrollamos para Gema Herrerias sea finalista de los Digital Beauty Awards 2026, en la categoría Mejor plataforma o iniciativa de formación online del sector de la belleza.

Last week we had the opportunity to visit Alimentaria 2026, one of Europe’s leading food industry trade fairs, held in Barcelona. And we identified 16 trends that will shape the food industry in the short term.

Image: Generated with AI- Artlist.io under license There’s increasing talk about how brands need to be prepared to ensure their content appears in the growing ecosystem of AI agents. At the same time, as always happens when a disruptive player emerges, there’s a wave of hype predicting the end of traditional search engines. Let’s break it down: 1- AI will grow — that is guaranteed, but today AI agents represent just over 5% of searches worldwide. 2- If we already consider

Over the past few weeks, we’ve made a change to our website domain . From now on, the official website of The Brain Mixers is: https://www.brainmixers.com Photo: New website THE BRAIN MIXERS - www.brainmixers.com This change is the result of an external issue with our previous domain and does not affect our activity, team, or services in any way. Once the ongoing dispute is resolved , we’ll share more details in a dedicated post. Let’s just say — for now — that the domain

In the age of data, only 25% of marketing professionals say they know their target audience very well. We are overwhelmed by data, signals… we go crazy trying to track every marketing action we take, but in the end… we get lost in the mass of raw data, tools, and noise.

China has traditionally been seen as a rather distant and hard-to-read country: one that sparked curiosity because so little was widely understood about what was happening there, and one that attracted business interest for its ability to manufacture almost anything, almost immediately, at extremely low prices. But it was not necessarily seen as a country that generated warmth or sympathy towards its society. But something is shifting on TikTok. A new cultural wave is emergin

A few days ago, I read an article published by dircomfidencial that covered a round table with senior executives from some of Spain’s leading advertising agencies. The discussion focused on how AI is impacting the agency business. I have to say that I agree with them: AI is not just about giving employees access to a very powerful generative technology. It is a cultural transformation — similar to, and perhaps even greater than, the shift agencies had to face at the beginning

Lay’s takes its first bite into the restaurant world. The brand has opened two restaurants in Madrid under the Pilla Tortilla name (www.pillatortilla.com), with a menu built around the multinational’s iconic crisps.