Meet Frida

Frida is the name chosen by Spanish cosmetics company Gema Herrerías for its new assistant, developed using our KNOWSME technology.

An AI-powered assistant developed hand in hand with our client, designed to help users explore the brand’s full product range and, above all, receive personalised skincare routines tailored to their skin’s specific needs.

The project has taken three to four months, during which we worked closely together to define:

1- Exactly what we wanted the assistant to do.

2- The information architecture and knowledge base needed to build a model tailored to the brand.

3- The tone of voice and structure of the conversations we wanted the assistant to deliver.

4- The point at which a conversation should be handed over to a human when the assistant is unable to resolve a user’s query on its own.

5- The dashboard and performance metrics needed to monitor the assistant.

FRIDA finally went live a few weeks ago, and the results so far have been truly outstanding.

In its first 15 days alone, the assistant handled:

-More than 3,000 conversations

-Over 11,000 responses generated

-An estimated 1,600 hours of human support time saved

-More than 1,000 visits to the client’s website driven by links shared by Frida

All of this has been achieved with an outstanding user satisfaction score of 9.7 out of 10.

Not bad at all! FRIDA is fast becoming the go-to assistant for customers looking to find the skincare routines and products best suited to their needs.

And this is only the beginning. We are already working on new features to make FRIDA even more personal, more intuitive and more useful in the everyday lives of Gema Herrerías’ customers.

With this launch, Gema Herrerías becomes the first Spanish cosmetics brand to embrace AI through a truly educational approach, helping customers better understand their skin and make more informed decisions about how to care for it.

That said, FRIDA is designed to complement—not replace—the knowledge and expertise of healthcare professionals.

KNOWSME is the AI-powered virtual assistant technology developed by The Brain Mixers.

The technology enables companies to build their own proprietary knowledge model, which we combine with OpenAI’s language models to create fully customised AI assistants:

-Operate independently of the major technology platforms and their ecosystems.

-Retain control over the sources of information used by the assistant.

-Define its tone of voice and how responses are structured and delivered.

-Integrate the assistant into the client’s digital ecosystem, including WhatsApp.

-Access advanced usage analytics and detailed insights into the conversations generated.

-Create seamless handover flows to human agents when needed, while collecting the user’s contact details.

-...

At The Brain Mixers, we also support clients throughout the entire process—from knowledge base development and prompt engineering to the creation of bespoke features tailored to their specific needs.

So, if you are exploring how AI could support your business and would like to create an assistant that performs as effectively as FRIDA, get in touch with us. We will assess your needs, with no obligation, and develop a tailored proposal for your company.